Online Shopping and Distance Selling
Shopping online gives you additional protections on top of your standard Consumer Rights Act 2015 rights. The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 (CCRs) give you a 14-day cooling-off period to cancel most distance contracts — including online purchases — without needing to give any reason.
Key points
- The CCRs 2013 give you 14 days to cancel most online purchases from the moment you receive the goods.
- Cancellation must be communicated clearly to the seller — email is sufficient — within the 14-day period.
- After cancelling, you must return the goods within 14 days. The seller must refund you within 14 days of receiving the goods back.
- The seller can make a deduction from the refund if the goods have been handled beyond what is necessary to assess them.
- Digital downloads started with your consent are not covered; bespoke or personalised goods are also exempt.
The 14-Day Cooling-Off Period
For most online and other distance contracts (phone, mail order), the CCRs 2013 grant you a 14-day cancellation right running from:
- The day you (or someone you nominate) receive the goods, for goods contracts
- The day the contract is concluded, for service contracts
- The day you receive the last item, for contracts involving multiple goods delivered separately
You do not need to give a reason for cancellation. You simply notify the trader — an email stating that you wish to cancel is sufficient, though some traders provide an online cancellation form. The trader must acknowledge your cancellation promptly.
If the trader failed to provide the required pre-contract information about the cancellation right, your cooling-off period is extended to up to 12 months and 14 days.
What Is Not Covered by the 14-Day Right
Not everything bought online can be cancelled under the CCRs 2013. Key exemptions include:
- Perishable goods (food, flowers)
- Personalised or bespoke goods made to your specification
- Sealed goods that cannot be returned for hygiene reasons once opened (e.g., earrings, certain cosmetics)
- Digital content you have started downloading or streaming with your consent, having acknowledged the cancellation right is lost
- Accommodation, transport, car hire, and catering for specific dates — important for travel bookings
- Sealed audio/video recordings or software once unsealed
Even where the 14-day right does not apply, you retain your Consumer Rights Act 2015 rights to return faulty goods.
How Refunds Work After Cancellation
After you cancel an online contract:
- You must return the goods within 14 days of cancelling. The trader must tell you who bears the cost of return — if they do not, they cannot charge you.
- The trader must process your refund within 14 days of receiving the goods back (or receiving evidence you sent them).
- The refund must cover the basic delivery cost of getting the goods to you — if you chose a premium delivery option the trader need only refund the standard cost.
- If you have used the goods beyond what is necessary to assess them (like a customer might in a shop), the trader can make a deduction for diminished value.
Refunds must be made to the same payment method you used, unless you expressly agree otherwise.
Seller Obligations and Your Remedies
Before you place an order online, the CCRs 2013 require the trader to provide clear information including:
- The main characteristics of the goods or service
- The total price including all taxes and delivery charges
- The cancellation right (or confirmation that it does not apply)
- The trader's identity and address
- Information about the complaints procedure
If a seller refuses to honour your 14-day cancellation right, you can complain to Citizens Advice Consumer Service (which can refer cases to Trading Standards), issue a county court claim for the refund due, or — for credit card purchases over £100 — make a Section 75 claim with your card provider.
Section 75, Chargeback, and the DMCCA 2024 for Online Shoppers
The 14-day cancellation right under the Consumer Contracts Regulations 2013 is your first line of protection, but it sits alongside a set of further tools that give you additional recourse — particularly when sellers are unresponsive, insolvent, or based abroad.
Section 75 of the Consumer Credit Act 1974
For online purchases between £100 and £30,000 made by credit card, Section 75 makes your credit card provider jointly and severally liable with the seller for any breach of contract or misrepresentation. This is particularly powerful when:
- You cancel within 14 days but the seller refuses to issue a refund within the required 14-day window.
- The goods arrive and are faulty, but the seller is unresponsive to your CRA 2015 remedies.
- The online seller has gone bust before delivering the goods.
To make a Section 75 claim, write to your card issuer's disputes team with your order confirmation, evidence of the problem, and your correspondence with the seller. The card issuer must investigate. If they reject your claim unfairly, escalate to the Financial Ombudsman Service.
Chargeback for debit cards and smaller amounts
For debit card payments, or credit card purchases below £100, the Visa or Mastercard chargeback scheme provides a contractual remedy. Time limits typically run to 120 days from the transaction date or from when you became aware of the problem. Contact your bank promptly and provide all evidence of the failed cancellation or undelivered goods.
Digital Markets, Competition and Consumers Act 2024
The Digital Markets, Competition and Consumers Act 2024 (DMCCA 2024) strengthened consumer protection for online shopping in several ways. It enhanced the CMA's enforcement powers — allowing the CMA to impose fines of up to 10% of global annual turnover on businesses that systematically violate consumer law, without needing a court order. It also updated rules on subscription contracts, requiring clearer information about auto-renewal and making it easier for consumers to exit subscriptions. If an online seller is using manipulative subscription terms, drip pricing (adding hidden fees during checkout), or fake urgency tactics, you can report this to the CMA or Trading Standards, and the DMCCA 2024 gives regulators stronger tools to act.
Frequently asked questions
Do I have a 14-day right to cancel if I buy through a marketplace like Amazon or eBay?
I bought a mattress online, used it for a week, and want to return it. Can the seller deduct anything?
Can I cancel a gym membership signed up online?
The online seller is ignoring my cancellation request. What can I do?
The seller has not provided the required pre-contract information. Does this extend my cancellation period?
I signed up to a subscription online. Can the DMCCA 2024 help me exit it?
What to do next
- 1Citizens Advice Consumer Service
Report uncooperative online sellers to Trading Standards via Citizens Advice.
- 2Consumer Rights Act overview
Your statutory rights on goods, services, and digital content.
- 3Faulty goods refunds
Rights when online purchases arrive faulty.
- 4Delivery failures
What to do if your online order does not arrive.
Official bodies and resources
Citizens Advice
CharityProvides free, confidential, and independent advice on a wide range of issues including benefits, housing, debt, and employment.
Financial Ombudsman Service
OmbudsmanResolves complaints between consumers and financial businesses such as banks, insurers, and lenders.
Financial Conduct Authority
RegulatorRegulates financial services firms and financial markets in the UK to ensure they are honest, fair, and effective.
Was this page helpful?
Related guides
Refunds for Faulty Goods
When something you buy from a retailer turns out to be faulty, you have a clear legal right to a remedy under the Consumer Rights Act 2015. The nature of the remedy — full refund, repair, replacement, or price reduction — depends on how quickly you act and what stage the fault is discovered. This guide walks through each stage.
6 min
Delivery Failures and the Consumer Rights Act
Late and failed deliveries are one of the most common consumer complaints in the UK. Under the Consumer Rights Act 2015 and the Consumer Contracts Regulations 2013, you have clear rights when goods do not arrive on time — including the right to cancel and get a full refund if delivery fails within the agreed timeframe.
6 min
Consumer Rights Act 2015 Overview
The Consumer Rights Act 2015 (CRA 2015) is the cornerstone of UK consumer law. It consolidates and updates rights around goods, services, and digital content, giving you clear remedies when something you buy fails to meet the required standard — from a faulty product you can reject within 30 days to a tradesperson whose work was not carried out with reasonable skill and care.
6 min
Disclaimer